The Heart Of KEEPER

The Heart Of KEEPER


Today, we're thrilled to unveil the refreshed brand identity for KEEPER, connecting not only to our new home at Cupola House, but also to the heart of the KEEPER ethos. 

Drawing inspiration from the hand-carved signs dotting the roadsides of Door County, KEEPER evokes a nostalgic folk aesthetic, reminiscent of a bygone era in Wisconsin, cherishing the imperfections that give Midwesterners our unique authenticity. 

The chamber-stick and flickering candlelight symbolize navigating pathways both old and new, seeking light to guide our way. Through this imagery KEEPER invites you to embark on a journey through our hand-picked curation of earth-honoring goods, mindful brands and slow-made apparel.

Our hope is to spark your imagination while promoting reflection and meaningful exploration, all while fostering mindfulness and a connection with the natural world.

We are so proud to unveil this new brand identity today, and want to give special thanks to Meg Cook at Good Pursuit Studio, our incredible graphic designer who made the KEEPER vision come to life. ❤️

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