Better Basics: Building a Sustainable Wardrobe

Better Basics: Building a Sustainable Wardrobe

 

Let's start with the basics. From the get-go, basics are like the heart and soul of a sustainable wardrobe. They're what you reach for all the time; to mix and match, to lounge around, to run errands. And when it comes to quality above passing fads, basics are it. Less is more, so prioritizing these lasting pieces will keep waste (in your wardrobe) in check- which is the real key to sustainable style.

Key points about basics and sustainability:


  • High wearability: 

    Simple, high-quality basics can be incorporated into a wider variety of outfits, meaning you wear them more often and need to buy fewer clothes overall. 

  • Quality over quantity:

    Investing in high-quality basics made from natural materials ensures they last longer thereby reducing the need for constant replacements.

  • Easy to mix and match:

    Basics can be easily combined with those harder-to-style pieces to create diverse looks without the need for a wardrobe overhaul.

  • Reduced waste:

    By relying on versatile basics, we are less likely to impulsively buy "trendy" pieces that may only be worn a few times before being discarded.

  • Ethical focus:

    Sustainable brands prioritize creating high-quality basics with ethical production practices and natural materials that make your basics go the extra mile.

As you may be well aware there has been a growing recognition of the fashion industry's impact on the environment over the past decade. Fast fashions rise along with the pressure to stay on trend have caused many of us to buy unnecessary and short-lived clothing that ultimately doesn't get worn as much as we thought it would. This has created a culture of throwaway fashion, where outfits are worn briefly before being tossed or donated.

But it doesn't have to be this way! Creating a wardrobe that actually gets worn not only helps the planet, but will also save your wallet in the long run. Below are our tips for building a sustainable wardrobe, beginning with the essentials: Basics!

Basics: What we look for: 

When shopping for basics in your wardrobe (we're talking your tees, jeans, and trusty button-downs) look for fabrics made of 100% cotton, hemp, linen, or another natural material. Hemp is extremely durable and doesn't stretch easily so these pieces will definitely last! Natural fibers also feel better on your skin, which only means you'll be more likely to want to wear them on repeat. And since they're high-quality, they won't wear out or lose shape easily either (it's a win, win, win!).

Learn to spot quality:

If you're able to, physically feel the fabric's texture and weight and consider if it has a sharp or see-through quality. Synthetics will sometimes have an almost prickly texture. Thinness in fabrics tends to mean they will wear out sooner, sheerness also adds to the challenge of styling, so take note. Typically, heavier weights indicate higher quality and longer lasting garments. 

Research the brand:

Sadly, many brands may claim to be sustainable, but this term is often used as a marketing tactic, and it doesn't always hold true. To determine a brand's sustainability, investigate their production methods. Do they reveal the source of their clothing? Do they consistently release large collections and frequently have sales? These practices are often indicative of an unsustainable business model. Although it can be challenging to distinguish, a closer look typically exposes which companies are actually eco-friendly and which are just trying to sell their products under false pretenses. Researching brands is a crucial step in building a sustainable wardrobe. When sourcing for KEEPER we always look for companies that are transparent in their material sourcing, production practices, and labor conditions. 

Opt for second-hand:

Instead of immediately purchasing new garments, consider checking for second-hand options first. This could include thrift shops, vintage stores, resale platforms, or consignment stores. You could even borrow from a friend or participate in a clothing swap. While it might take a bit more effort, it can save you money and prevent supporting the cycle of overproduction and overconsumption. Some great basics to consider shopping for second-hand: jeans, button-downs, blazers/jackets. 

Have any more tips to add? Email us at info@keeperdoorco.com lets keep the sustainable fashion conversation going! 

 

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